PERIODCON 2019: Let Them Eat Cake is an event series and campaign that works to SHOCK, inspire, teach, and serve the new age of activists.
The Brief
The goal is to rebrand the current PERIODCON event series while also making it more inclusive. Period's are usually stigmatized (and naturally hush-hushed), but it can be something exciting to share and it’s important to talk about -- treating this as a normal topic erases stigma and allows for equal rights!
Skills
Art Direction
Branding
Photography
Print
Campaign Design
UX/UI Design
Year & Timeline
2019, 10 weeks
The Problem
Period branding can oftentimes be one dimensional, everything looks similar or for a preteen. The aim is to create a PERIODCON brand that takes the topic of periods and stretches it far beyond the realm of the existing PERIOD brand as well as the commonplace ideals of periods; that of nature, medicine, and your "monthly gift". The goal is to bring the brand to a gender neutral setting, that can be an accessory to your daily life, because that’s what periods are.
The Solution
The aim of this rebrand is to help individuals speak about periods without feeling the societal stigma. Periods by definition are gross, but they also signify many different things that are both exciting and terrifying. Essentially, the outcome is to create a talking point for everyone, boys and girls alike. And normalize the idea of talking about periods, they aren’t taboo anymore.
